Registration

Whether you are new to affiliate marketing or just need a refresher on the basics, Affiliate Marketing 101 is designed just for you! This comprehensive session will cover everything you need to know to ramp up your program and join the online marketplace. Learn valuable affiliate marketing dos and don'ts, and learn important fundamentals of establishing and growing successful relationships with advertisers.

You know the expression, it's not the destination, it's the journey? Well, in most cases it rings true, but when it comes to landing pages, it's truly the destination that counts. In this session, learn the keys to successfully creating a stellar landing page from Commission Junction's partner Magnify360 – the industry's most advanced Web-based behavioral targeting platform who is revolutionizing the way that companies engage their visitors online.

CJU Expo

See below for CJU Expo details.

Breakfast

9:00 - 9:15 am

Welcome

Keynote

Break

Affiliate marketing continues to play a key role in online marketers' ability to reach and acquire customers. In this session, join Patti Freeman Evans, Research Director and Senior Analyst at JupiterResearch, as she discusses the future prospects for Affiliate Marketing and answers valuable questions including: how much will advertisers spend on online affiliate marketing between 2007 and 2012; how much affiliate spending will be generated via networks versus through direct retailer/affiliate relationships; and what are the key drivers of growth in the coming years?

Lunch

Better than Letterman
(Advertiser)

There are many levels of success that advertisers experience, from launch to profitability, to CJ Access™ level and CJ Vantage™ level, but the ultimate goal is to continue through the levels of success – not to stagnate. In this session we will help advertisers on this quest by counting down the top 10 program elements of the most profitable advertisers in our network. We will show you how to incorporate these items into your campaign, and continue on your quest for success.

Affiliate 3.0 – The Cutting Edge of the Industry
(General)

Just like the Sopranos finale and Suri's first birthday, Web 2.0 is so last year. In this session we will discuss Affiliate 3.0, the industry's new horizon. Hear from key advertisers, publishers and industry experts who are on the cutting edge of Affiliate 3.0. Get in on the discussion about upcoming trends for emerging markets, Commission Junction and the industry as a whole.

Walking the Red Carpet: The Ultimate Top 10 List for Publishers
(Publisher)

Our CJ Performer™ publishers have achieved stardom in the CJ Marketplace. While achieving this level of success means knowing the right steps to take, it also means knowing which steps to avoid. In this session we will help publishers as they navigate their way to stardom by counting down the top 10 program steps and missteps.

Break

Where Do You Rank in the CJ Marketplace?
(Advertiser)

While you know your category ranking and network earnings status, have you ever wondered where your program stands in relation to the other advertisers in the CJ Marketplace? In this session we will take you on a journey within Commission Junction's data mine, and show you the most crucial measurements of advertiser success, so you can see just where you rank among them. This report card will give you tangible benchmarks to use as you plot your program's course towards greater success.

Where Do I Go From Here? A Major Marketer's Guide to Smartly Building Upon the Affiliate Marketing Foundation
(General)

In survey after survey, affiliate marketing consistently ranks above other online marketing programs in terms of return on investment (ROI). But expanding beyond this powerful channel into the other areas of online advertising can be confusing, convoluted and costly. This session, with real-world lessons from major marketers, will show you how to use your affiliate marketing program as a springboard to success in other online advertising programs, driving additional revenue while keeping a tight grip on ROI.

Keys to a Happily Ever After for Search and Affiliate Marketers
(Publisher)

Is there a happily ever after for Search Engine Marketing (SEM) and affiliate marketing? Our experts say an emphatic yes! In this session learn the keys to a happily ever after between SEM and affiliate marketers and explore real life examples of search and affiliate marriages. Learn how they make their relationships work, how they have stood the test of time and, most importantly, how profitable their happily ever afters have become.

Break

Break

4Inkjets' Cocktail Hour

Dinner

8:00 - 9:00 am
Breakfast

In this fun, interactive session we'll share some amazing, surprising and little-known stats about the CJ Marketplace. Just think of it as Commission Junction's museum of the odd, the unusual, and the unbelievable. You may find you'll question some things you always thought to be true!

Break

PANEL: Innocent Until Proven Guilty
(Advertiser)

In the advertiser-publisher relationship it's easy to jump to conclusions and question the business practices and decisions made by one group or the other. Come hear some real life examples from advertisers and publishers who have faced these issues and discover the resolutions that helped both sides continue their successful working relationship. It's a chance to get a bird's eye view of "the other side" of the partnership and to have an honest discussion about how both groups can work together successfully.

PANEL: You Asked For It!
(Publisher)

Got a burning question you'd love Commission Junction to answer? This is your chance to ask it! We'll survey all of our publisher and advertiser attendees prior to CJU and come up with the top 3 most popular/interesting/ relevant questions for each group. Join us for this session as we reveal the top 3 questions for advertisers and publishers and have a panel of CJ and third party experts ready to tackle those questions head on.

The Wizard of the CJ Marketplace – Take a Peek Behind the Curtain
(General)

At the end of The Wizard of Oz, Dorothy and her friends get to pull back the curtain and discover the man behind the Wizard. At Commission Junction we certainly don't try to fool anyone with smoke and mirrors, but in this session we are willing to pull back the curtain and show you just how it all works. There's more to a successful affiliate network than meets the eye and we'll illustrate how all play a part in getting to the Emerald City.

Break

Closing remarks and Horizon Awards