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Resolve to Create Success in The New Year
While everyone else is busy making resolutions to exercise more, eat less, and handle stress, why not resolve to create the thing you really want: cash!
We recommend the resolutions below to get your affiliate program in
shape for the year and maximize your earning potential. And we won't tell
anyone if you skip aerobics!
Resolution 1: Visualize success and then create a plan
Start the year by strategically defining clear goals, actions,
and objectives for the year. Review what you did last year;
assess what worked and what didn't by running performance reports
in the "Run Reports" area of the CJ Account Manager™. Create
a plan of action for each quarter, paying special attention to
holidays and seasonal trends.
Resolution 2: To everything there is a season
Your seasonal links are merry and bright during the right season but
receive a much different response when they're no longer current. When
you neglect to update your seasonal links and your publishers forget to
swap them out for some new content, you're sending a stale message to your
potential customers. And the unfortunate truth is that while it may be the
publishers' responsibility to update the links on their sites, that
negative, "out-of-season" connotation gets attributed to you. In addition,
if your seasonal links aren't current, they're much more likely to be
taken down by publishers.
The easiest way to avoid this is to update those seasonal links as soon as
the season has ended. You may be thinking, "Can't I just expire my links?"
and yes, you could, but the truth is that it's not quite so simple. The fact
is, expired links just stop tracking, but they don't disappear, so those
expired links will still sit on your publishers' sites (not making you or
them any money) until they get updated or removed. So instead of forgetting
about your seasonal links at the end of the year, commit to updating them
throughout the year. You'll continue to provide your publishers with what
they crave – the right content at the right time.
Resolution 3: Mitigate the risk
Ask yourself this question: "If any one of my publishers were to leave my
program, or the revenue they generate dropped off significantly, would my
program be critically impacted?" If 50 percent or more of your revenue is
being generated by three or less publishers, or if one publisher is
generating more than 30 percent of your revenue, the answer is "Yes!",
and you have a concentration risk. When too few publishers are
responsible for too great a percentage of your program's revenues,
there is a significant potential for instability in your program's
performance.
Take a look at potential concentration risks in your program today, and
reduce them by bringing in new partners, expanding your mix of publisher
business models, and increasing the number of publishers who are
responsible for driving significant revenue. By running a Performance
Report for the previous month or two by using the "Display by Publisher
Company" option, you can easily identify the publishers who are critical
to your program.
Resolution 4: Opportunity is knocking...let it in!
Are you letting pending applications pile up? If so, you are in effect
saying, "No" to potential profits. Take a few minutes right now to
review your pending applications. Some things to keep in mind:
- Publishers with a 4 or 5 Network Earnings Ranking are among the
top 15 percent of publishers in the network.
- Pay close attention to publishers with a strong 3-month EPC;
they are reliable, consistent performers.
- Don't limit yourself to the brand names – many lesser-known
organizations drive outstanding results.
TIP: Sort your pending publishers by their 3-month or 7-day EPCs
or by their Network Earnings Ranking to find your high potential
publishers quickly.
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